Setting the optimal price for products and services can be challenging for many organizations. Everybody from marketing, finance, sales, and the executive c-suite seem to have an opinion on what to charge. Value Based Strategy focuses on developing key organizational capabilities focused on how to create and capture value. Executing a value based strategy starts by embedding customer value into key steps of your innovation process and continuing through your launch and go-to-market strategy. The end result is a pricing strategy that aligns price with the value your solutions deliver to customers. |
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