In the past 5 years we've seen an unprecedented transition, especially in the software space, toward subscription based pricing models. The days of companies investing heavily upfront on their technology needs are quickly coming to an end. Instead, technology buyers want to pay as they use and derive the benefits of technology. In this model, if benefits are not being received it is easy to cancel the service and move to a better solution. The pressure is on the seller to ensure customer success and deliver value every step of the way. The subscription economy is here and a number of companies are using this new model to gain share and succeed at the expense of slower moving competitors. |
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