A pricing strategy audit is a systematic and independent examination of your company's pricing capabilities vs. industry best practices. A pricing strategy audit focuses on understanding key aspects of the business that impact pricing performance. Primarily, a pricing audit will assess your company's pricing processes, from setting prices for new products, to the ongoing management of prices and discounts. A pricing audit will typically include analysis on cost to serve, competitive positioning, market segmentation, customer value and sales processes. The goal is to identify, quantify and prioritize key opportunity areas in order to develop a highly executable short, medium and long-term roadmap for your organization to boost growth and profitability.
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