The most common mistake in pricing involves setting prices by marking up costs ("We must have a 40% margin"). While easy to implement, these cost-plus prices have no relation to the amount that costumers are willing to pay. Value based pricing focuses on setting prices by understanding the differential value that your solutions deliver to customers vs. competitive alternatives. Customer value becomes the foundation for not only setting prices but also for guiding commercial teams on how to communicate and deliver value. The end result is a go-to-market strategy where price is aligned with the value of your differentiation. |
-
What to Expect
-
Case Study
<
>
Objectives |
Outcomes |
|
|
ROI |
Watch Outs |
|
|
New Product Line Expected to Support Double Digit Growth for $8 Billion Software Business
Challenge |
Solution |
Results |
|
|
|
Ready to connect with a pricing nerd? |