Price increases are very effective at boosting top line growth and profitability, however, ill executed price increases can alienate customers and force the business into a reactive and damage control mode resulting in lower realization rates. Knowing how to structure and execute price increases requires a targeted approach with a well planned communication strategy to ensure the highest rates of price realization possible. Did your last price increase actually stick? If yes, great job. If not, it may be time to consider a new approach.
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